ANNOUNCER:Section 1, you will hear someone being asked their opinion of a new television station.First, you have some time to look at questions 1 to 4.You will see that there is an example that has been done for you.On this occasion only, the conversation relating to this will be played first.
WOMAN:Excuse me, I'm sorry to bother you, but would you have time to answer a few questions?
MAN:Oh, what's it about?
WOMAN:We're doing some market research for a new television channel starting in 2 years' time.
MAN:Uh. OK, why not?
WOMAN:Lovely, we'll just work through this form.And if we could start with some personal background information?
MAN:Sure.
WOMAN:Right.If I could just have your age?
MAN:35.
WOMAN:Right.Great.
ANNOUNCER:The respondent is 35 years old, so b has been circled.Now we shall begin.You should answer the questions as you listen, because you will not hear the recording a second time.Listen carefully to the conversation and answer questions 1 to 4.
WOMAN:Excuse me, I'm sorry to bother you, but would you have time to answer a few questions?
MAN:Oh, what's it about?
WOMAN:We're doing some market research for a new television channel starting in 2 years' time.
MAN:Uh. OK, why not?
WOMAN:Lovely, we'll just work through this form.And if we could start with some personal background information?
MAN:Sure.
WOMAN:Right, if I could just have your age?
MAN:35.
WOMAN:Right. Great.And your job?
MAN:Uh. Systems analyst, uh, but for the form, uh, I don't know whether it would count as professional or business or what.
WOMAN:What do you think?
MAN:Uh. OK, it's more like business.
WOMAN:Hmm, fine.And would you mind my asking about your salary?Or we can leave it blank.
MAN:No, no, I don't mind.It's £40,000 a year.
WOMAN:Oh, thank you.Right, about your current watching habits.What would you say is your main reason for watching TV?
MAN:Well, at work, I tend to read for information, and what have you, so, I'd say that with Tv, it probably just helps me relax and unwind.
WOMAN:Fine, and how many hours a day on average do you watch TV?
MAN:Hmm. Not a lot really, I should say just over an hour.
ANNOUNCER:You now have some time to look at questions 5 to 10.Now listen carefully and answer questions 5 to 10.
WOMAN:So what are the two main times of the day that you watch TV?
MAN:Well, uh, a little around breakfast time, and then it tends to be really late, um, 11 or even midnight when I finish work.
WOMAN:And what sort of programs do you go for?
MAN:Some news bulletins, but I also really like to put my feet up with some of the old comedy shows.
WOMAN:Fine.And turning to the new channel.Which type of programs would you like to see more of?
MAN:Well, I certainly don't think we need any more factual programs like news and documentaries.I think we need more about things like local information, you know, providing a service for the community.And in the same vein, perhaps more for younger viewers, you know, good quality stuff.
WOMAN:Ah ha. And if you had to give the new directors some specific advice when they set up the channel what advice would you give them?
MAN:I think I'd advise them to pay a lot of attention to the quality of the actual broadcast, you know, the sound system.People are very fussy these days about that.And in general, I think they ought to do lots more of these kinds of interview, you know, talking with their potential customers.
WOMAN:Oh, I'm glad you think it's valuable.
MAN:Certainly, yeah.
WOMAN:Good.OK.This will be a commercial channel of course, but how often do you think it is tolerable to have adverts?
MAN:Well, out of that list, I'd say every quarter of an hour.I don't think we can complain about that, as long as they don't last for 10 minutes each time.
WOMAN:Quite.And would you be willing to attend any of our special promotions for the new channel?
MAN:Yes, yeah, I'd be very happy to, as long as they're held here in my area.
WOMAN:OK, I'll make a note of that.And finally, may we put you on our mailing list?
MAN:Well, um, I prefer not, except for the information about the promotion you mentioned.
WOMAN:Can I have your name and address?
MAN:Of course.Here's my card.
WOMAN:Oh, lovely.And thank you very much for your time, and we look forward to seeing you.
MAN:Yes, indeed.Um. Thanks.
ANNOUNCER:That is the end of section 1.You will now have half a minute to check your answers.
